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2 hours agoDigest: Retail and Grocery Brands Dominate ChatGPT Ads Trial; Walmart to Phase Out Vizio Accounts; New US AI Guidelines Challenge EU Regulation
As OpenAI advances with trialling an advertising model on its flagship chatbot, retail and grocery ads are dominating. A month into the trial, app analytics provider Sensor Tower revealed that 44% of ad impressions served on ChatGPT fell under these categories. Retailers involved in the testing include Target, Sephora, and Wayfair, among others.
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